Jerry Hurst Training & Consultancy

07950 408347







Supporting work with readers and learners of all ages, interests and abilities

Jerry has been an independent trainer, consultant and practitioner since 2001, working with more than 250 clients across the UK and beyond. He works across the Libraries, Culture, Heritage, Leisure, Customer Service and Education Sectors and contributes to work with adults, teenagers, children - and their parents and carers, and to programmes covering the full range of service provision.

Jerry provides on-site bespoke training and support across the following broad areas:

Advocacy in action; Behaviour & conflict management; Change management; Creating inspirational libraries; Cultural transformation; Customer service and customer care, including mystery shopping, in support of training and / or consultancy; Dealing positively with change; Effective floor walking and creating a customer-centred library; Leading, managing & supporting staff, including volunteers; Outcomes-based service planning, delivery & evaluation; Partnership working; Presentation skills & public speaking; Reader development, including reading groups; School class visits; School library self-evaluation; Service promotion, including the promotion of children’s & young people’s library services; Storytelling; Training-the-trainer; Transformational leadership; Whole-school reading for pleasure; Working with children & young people.

All of Jerry's work is geared towards helping clients in the process of service and staff development - supporting staff, including volunteers, during these challenging times. His on-site training addresses practical issues resulting from restructuring and changes in staff roles - focusing on developing staff confidence, skills and knowledge.

Jerry's training is bespoke to local requirements and he is also more than happy to devise new training courses for clients. His training delivers great results, is flexible, non-confrontational, enjoyable, memorable, highly participative and is rooted in the reality of day-to-day service delivery. Many courses are adaptable across sectors.

To support clients as we strive to make limited resources stretch further, Jerry is currently offering his range of high quality, tried and tested services at significantly reduced rates. To informally discuss your training needs, or for more information, email, or phone 020 8364 6166 / 07950 408347 (mobile).


"I commissioned Jerry to deliver training on floor walking and customer engagement as part of a library transformation programme. Jerry worked closely with us to understand our needs and ensure the training delivered was what we needed. Jerry's training was lively, practical and motivating leaving staff across the service feeling energised, engaged and positive about change. Delivered with flair, honesty and humour, Jerry is an engaging trainer who always hits the mark."
Joanne Moulton, Head of Libraries, Archives and Museum. The Royal Borough of Kingston Upon Thames.

New training, adaptable to client requirements:

Success Through Change. Supporting staff:

  • to be in the best possible position to move successfully into a new structure
  • to think about what each of us wants, where we might fit and what we can bring to the new service
  • to recognise – and celebrate all the things we are good at, that will be so valuable throughout the process of change
  • to understand what a Personal Development Plan (PDP) is and why it is so important
  • to understand what goes in a PDP
  • to be confident, or more confident in dealing with change
  • to understand what customers will expect of us as we move into new ways of working
  • to be confident, or more confident in applying for a job
  • to explore tried-and-tested ways to produce a strong job application
  • to be confident, or more confident in job interviews
  • to explore tried-and-tested ways to succeed in job interviews
"I have worked with Jerry for many years, off and on, and the latest piece of work (Success through Change) - equipping nearly 300 staff at all levels for a major change programme - has once again demonstrated his real skills and abilities. Need I say more than the fact of 100% of the evaluation forms rated Jerry as good or excellent?"
David Murray, Programme Lead, Customer Services Integration, Haringey Council.

Delivering Excellence. Here, we explore:
  • How and why our services and our roles have changed & the exciting new opportunities to engage with customers
  • The nature, range and value of the services we deliver
  • What we mean by service ‘excellence’
  • Customers’ perceptions of our services, service excellence… and us
  • How to deliver the very best impression of ourselves and of our services
  • Customer journey mapping as a tool to understand customers and improve service
  • Established, tried-and-tested approaches to making the customer experience as positive as it can be
  • The need to positively embrace change… turning ‘fears’ to positive opportunities
  • Established, tried-and-tested approaches to dealing positively with change

"We were really pleased to welcome Jerry Hurst back to our partnership – this time, for Delivering Excellence. His training is always well-received, thought-provoking and challenging, and is delivered at a pace that allows time for group discussion and personal reflection. We would be delighted to see him again."
Ian Cockrill, LRC Manager, Gower College Swansea, on behalf of South West and Mid Wales Regional Library Partnership (Carmarthenshire, Ceredigion, Neath Port Talbot, Pembrokeshire, Powys, Swansea Library Services, across all Library Sectors).

To see what other clients have said about Jerry's staff training and consultancy, click here.

More background...
Jerry Hurst BA Hons (English & Philosophy), Dip Lib, MCLIP.

For The Reading Agency, Jerry has been a consultant / trainer for Participate and for HeadSpace, national programmes to develop engaging library spaces run in partnership between libraries and young volunteers, for the Chatterbooks children's reading groups programme, for Enjoying Reading in support of school / public library partnership and for Summer Reading Challenge. He has also been a consultant / trainer for Their Reading Futures, the library workforce development initiative.

Jerry has been a trainer for Creating Capacity, for the School Library Association, and for Renaissance East Midlands (Museums), and a Learning Consultant for Young Cultural Creators, the reader and writer development programme. He has also been a trainer for FPM Training, on the Leading Libraries leadership programme for Public Library Managers.

Prior to this Jerry was Head of Young People's Library Services in the London Borough of Southwark, and in the London Borough of Waltham Forest. He has also worked as a storyteller and as an occasional reviewer of children's books for publications including The Guardian. He has also appeared on BBC TV and radio and as a judge for the Branford Boase Award.

For more information about Jerry's training, click here.

For more information about Jerry's delivery of programmes and one-off projects, front-line staff support and strategic or hands-on consultancy, click here.

To see what clients have said about Jerry's staff training and consultancy, click here.

To see what participants have said about Jerry's training, click here.


For more information, email, or phone 07950 408347.


Thanks to the following for kind permission to use photographic images:
Bedfordshire Libraries; BEWHICH Libraries in North London; Cambridgeshire Libraries; City of Norwich School; Haringey Libraries; Hertfordshire Schools Library Service; Highland Libraries; Kent Libraries; Knowsley Libraries; Leicestershire Libraries; Library Services for Education, Leicester & Leicestershire; Liverpool Libraries; Middlesbrough Libraries; Milton Keynes School Library Service; Nlarge/Knowle West Media Centre, Bristol Libraries and ASCEL - for Libraries through the lens images; Norfolk Libraries; Norfolk School Library Service; North East Wales School Library Service; Solihull Libraries; Southwark Libraries; Stoke-on-Trent Libraries; Torfaen Libraries; Wirral Libraries; Wrexham Libraries.

This website was last updated January 6th 2018

Text and images © Jerry Hurst